PITTSBURGH—In the unlikely event that your Christmas list this year includes every item mentioned in “The Twelve Days of Christmas,” be prepared to pay nearly $100,000 (P4.4 million).Trying to buy the 364 items repeated in all the song’s verses—from 12 drummers drumming to a partridge in a pear tree—would cost exactly $96,824, an increase of 10.8 percent over last year, according to the annual Christmas Price Index compiled by PNC WealthManagement.
So you might want to try for one of everything. That would cost only $23,439, or 9.2 percent more than last year.
The 27th annual holiday index has historically mirrored the US Consumer Price Index, but not this year. The PNC Christmas Price Index grew 9.2 percent from last year, compared with just a 1.1-percent increase in the much broader Consumer Price Index.
That’s because the whimsical holiday price index looks at a much smaller group of goods and services, explained Jim Dunigan, managing executive of investment for PNC Wealth Management.
Even within the index itself, there are some goods that have seen small increases and others that have seen larger ones, Dunigan said.
Also, gold prices are high—which pushed the cost of five gold rings up 30 percent to $649.95—as was the cost of hiring entertainers. Not to mention the birds.
“There’s no doubt that our feathered friends in general make up a good portion of the increase,” Dunigan said.
The price of feed and its availability led to a 78.6-percent increase in the price of two turtle doves to $100, and a whopping 233-percent increase in the cost of three french hens to $150.
According to Dunigan, higher prices aren’t necessarily a bad thing.
“The good news is that the US economy is improving, and we are starting to see some pockets of price increases, as long as the total basket is controlled,” he said.
Only four of the 12 gifts in the song didn’t go up in price from last year: the pear tree ($149, not including the partridge), four calling birds ($599.96), six geese ($150) and the eight maids-a-milking ($58).
The most expensive item on the list was $6,294.03 to hire nine ladies dancing, a 15-percent increase from last year. The cheapest was $12 for one partridge, a 20-percent increase.
PNC Financial Services Group Inc. checks jewelry stores, dance companies, pet stores and other sources to compile the list. Some of its sources this year include the National Aviary in Pittsburgh and the Philadelphia-based Pennsylvania Ballet Company.
The annual index is also used in middle and high schools across the country to teach economic trends.
The company’s website includes an MP3 download, games and more about the index.
Associated Press
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